Apple beats Samsung in cellphone gross sales for first time since 2016

Apple beat out Samsung to develop into the world’s main vendor of smartphones within the fourth quarter of 2020, in keeping with a brand new knowledge report by analysis agency Gartner. Samsung had been the highest smartphone maker because the similar quarter in 2016.

Gartner estimates that Apple bought 79.94 million in the course of the quarter, whereas Samsung managed to promote 62.17 million. Gross sales had been pushed by the introduction of the brand new iPhone 12 lineup, which usually bought higher than the earlier 12 months’s iPhone updates. Apple bought 69.6 million iPhones within the fourth quarter of 2019. Samsung didn’t launch new flagship telephones that quarter.

Nonetheless, that victory for Apple occurred amid a basic decline of the smartphone market. General smartphone gross sales declined 12.5 p.c in 2020 and by 5.4 p.c within the fourth quarter.

The decrease price of decline within the quarter in comparison with the remainder of the 12 months was attributed to “gross sales of extra 5G smartphones and lower-to-mid-tier smartphones,” in keeping with Gartner’s Anshul Gupta.

Samsung noticed an total decline in smartphone gross sales all through 2020 of 14.6 p.c, although the corporate nonetheless remained the highest smartphone vendor throughout the 12 months, no matter Apple’s This fall victory. Gartner notes that Samsung is going through fierce competitors in lots of markets from Xiaomi, OPPO, and Vivo—all of which grew in the course of the 12 months.

On the similar time, a beleaguered Huawei noticed the largest gross sales drop of the 12 months. Its gross sales fell 24.1 p.c. Gupta stated that 2021’s smartphone gross sales will likely be pushed by adoption of 5G telephones outdoors of China.

Not all iPhone 12 fashions bought equally, nonetheless. We reported earlier this month that the iPhone 12 mini moved significantly fewer items than the iPhone 12 and even the iPhone 12 Professional—unhealthy information for lovers of small telephones. Nonetheless, some analysts and leakers predict the mini measurement will return within the iPhone 13 lineup later this 12 months.

Itemizing picture by Samuel Axon

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