- Apple offered extra telephones than Samsung within the fourth quarter of 2020, says market analysis agency Gartner.
- That is the primary time that Apple has offered extra telephones than Samsung in a single quarter since 2016, which is when the iPhone 7 and iPhone 7 Plus got here out.
- Apple and Xiaomi had been the one two of the highest 5 smartphone distributors that noticed progress in 2020, whereas Samsung, Huawei, and Oppo all noticed their gross sales decline.
The overwhelming reputation of the iPhone has by no means been in query, particularly in america, however that hasn’t been sufficient for Apple to beat Samsung’s worldwide dominance lately. In actual fact, Apple has not topped Samsung in gross sales since 2016, however that streak lastly got here to an finish final quarter.
Based on market intelligence agency Gartner (through 9to5Mac), the launch of the iPhone 12 final fall was the driving drive behind Apple’s fourth quarter, throughout which iPhone gross sales noticed year-over-year progress of 14.9%. In the meantime, Samsung’s telephone gross sales suffered an 11.8% drop over the identical interval, giving Apple the sting.
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“The launch of the 5G iPhone 12 sequence helped Apple file double-digit progress within the fourth quarter of 2020,” wrote Gartner. “Apple surpassed Samsung to retake the No. 1 world smartphone vendor spot. The final time Apple was the highest smartphone vendor was within the fourth quarter for 2016.” This was not sufficient for Apple to win 2020, as Samsung was nonetheless the highest smartphone vendor on the earth, regardless of gross sales dropping 14.6% year-over-year.
“The gross sales of extra 5G smartphones and lower-to-mid-tier smartphones minimized the market decline within the fourth quarter of 2020,” wrote Anshul Gupta, senior analysis director at Gartner. “At the same time as shoppers remained cautious of their spending and held off on some discretionary purchases, 5G smartphones and pro-camera options inspired some finish customers to buy new smartphones or improve their present smartphones within the quarter.”
Unsurprisingly, smartphone gross sales had been down for the 12 months, with the novel coronavirus pandemic and provide points accountable. Gartner additionally notes that Apple and Xiaomi had been the one two smartphone distributors within the high 5 to see progress in 2020, displaying simply how fashionable the iPhone 12 sequence has been since final fall.
With the newest Galaxy line having launched in January and the Galaxy S21 beginning at a extra affordable $800, it’s attainable that Samsung will reclaim the throne this quarter, however the iPhone 12 and iPhone 12 Professional didn’t begin delivery till October twenty third, so it needs to be a good contest over the subsequent a number of weeks. There’s additionally an opportunity Apple releases an iPhone SE Plus subsequent month, which might maintain the gross sales practice rolling into the spring. Both approach, beating Samsung for even a single quarter, given the sheer quantity of smartphone fashions that Samsung rolls out yearly and the distinction in reputation throughout a number of main worldwide markets, is spectacular.
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