Enterprise CMS Contentstack raises $57.5M

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WordPress would possibly energy 40% of the world’s web sites, however it’s removed from the one content material administration system (CMS) on the town. Enterprise-focused CMS Contentstack has been on a tear since its inception three quick years in the past, securing main shoppers similar to Shell, Sephora, Cisco, Chase, McDonald’s, and Elastic, rising its buyer base by 150% since its sequence A fundraising in 2019.

Aiming to double down on its latest development, the San Francisco-based firm at the moment introduced that it has raised $57.5 million in a sequence B spherical of funding led by return investor Perception Companions, taking its complete funding to $89 million.


The worldwide CMS market was pegged as a $62.4 billion trade final 12 months, a determine that’s touted to just about double inside 4 years. Whereas the WordPress model is synonymous with content material administration techniques, utilized by main corporations similar to The New York Instances, Finest Purchase, and CNN, Contentstack has got down to goal a really particular enterprise sort, one which meets the “strict necessities that enterprises have,” Contentstack founder and CEO Neha Sampat advised VentureBeat.

“Scalability is a key criterion, as is reliability and safety — these are all areas the place Contentstack has deep experience and has confirmed itself with the world’s most demanding manufacturers,” Sampat mentioned.

Based out of San Francisco in 2018, Contentstack is obtainable by way of a software-as-a-service (SaaS) subscription, that means that there aren’t any downloads, no handbook upgrades, and no necessities to study any explicit programming language or framework. Which means that a frontend developer can comfortably work with the platform, whereas companies can bypass the necessity to work with a third-party company each time they wish to roll out an replace to their web site.

“Contentstack empowers enterprise customers to be extra self-sufficient and in command of their content material in order that they don’t must go to an company and log a assist ticket each time they wish to replace their web site,” Sampat mentioned, although she famous that many companies do in actual fact focus on Contentstack. “As a substitute of patching and upgrades, these companies can present richer companies and contribute to an organization’s attraction and differentiation by designing new and progressive content material experiences,” she added.

Enterprise knowledge large Elastic elected to maneuver from WordPress to Contentstack as a part of its strategy of merging its .com and .org domains, and one of many causes, in line with Contentstack, was to “remove their dependency on an online company” to handle its content material.

“Elastic had already determined in 2015 that that they had reached their restrict with WordPress, and so they had been gearing up accelerated enterprise development, that they felt WordPress wouldn’t have the ability to assist them on that journey,” Sampat mentioned. “With their fast enterprise development, it was necessary for them that the content material platform might scale with out leading to escalating value and complexity.”

MACH Alliance

Companies haven’t any scarcity of choices on the subject of an enterprise-focused CMS. WordPress.com’s mum or dad firm Automattic has an enterprise offshoot known as WordPress VIP, with notable prospects together with Fb, Microsoft, Slack, and Salesforce. However as a relative new child on the block, Contentstack is aligning itself with a extra trendy structure based mostly round microservices, APIs, cloud, and “headless” — MACH, for brief. The corporate, which was one of many founding members of the MACH Alliance, touts itself as an agile CMS, with dozens of integrations spanning gross sales and advertising, analytics, infrastructure, ecommerce, and extra.

“Frequent enterprise drivers are round omnichannel content material supply, accelerated time to market, extra agility, and superior integration capabilities,” Sampat mentioned. “Digital leaders at the moment are turning to a brand new technology of know-how and structure.”

With one other $57.5 million within the financial institution, which included investments from Illuminate Ventures, Gingerbread Capital, and Georgian, the corporate is well-financed to lure extra prospects away from different longstanding incumbents. These embrace different main gamers similar to Squarespace, which made its debut on the general public markets final month, and is now valued at almost $8 billion.


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