Google would possibly already think about its acquisition of Fitbit a performed deal however there are nonetheless some free ends that should be addressed. Within the meantime, nonetheless, the 2 appear to be continuing as regular, at the very least behind the scenes. Whereas Fitbit will probably proceed to function as it’s now, there may be some modifications afoot in the best way it does enterprise. That will embody a less expensive subscription tier that will even be Google’s strategy to monetize the information the health tracker big will be capable to collect.
You don’t should pay a single cent simply to make use of Fitbit, after all, however the firm’s Premium subscription naturally presents much more perks for fitness-minded customers. These embody metrics and analytics, guides and ideas, and entry to historic knowledge. The latter may be key to how Google will be capable to revenue from its controversial acquisition.
In accordance with a survey despatched to customers, Fitbit may be introducing a brand new subscription tier decrease than Premium’s $9.99 per 30 days charge. What this tier will provide above the free tier, amongst different issues, is entry to historic knowledge for metrics past a month or so. In the meanwhile, the free tier solely saves your knowledge for as much as 30 days.
Android Central means that this will likely be how Google will generate profits out of Fitbit customers’ knowledge. As a part of Google’s compromises to get regulatory approval for the acquisition, Google agreed to not use Fitbit knowledge for focused adverts, one thing that folks think about to be a privateness violation. As an information firm, that’s just about a loss for Google so a subscription tier appears to be the following greatest technique.
That doesn’t imply Google received’t use that knowledge for different functions, although, simply not for focused adverts. It’s nonetheless not sure whether or not this new subscription will even push by means of however customers would possibly need to nonetheless brace for the inevitable change of palms behind the scenes.