Ford has seen over 100,000 reservations of its F-150 Lightning, its all-electric pickup, because the automaker seems forward to what may come subsequent in its huge EV technique. Introduced final month, the 2022 F-150 Lightning takes what’s Ford’s best-selling mannequin and reworks it with a dual-motor electrical drivetrain, promising as much as an estimated 300 miles of vary.
It’s a daring technique, following Ford’s adoption of the Mustang model for its Mustang Mach-E electrical crossover. As with the electrical F-150, it has proved considerably contentious amongst long-time followers of the 2 fashions, although Ford has put the F-150 Lightning on a appeal offensive with worksite-friendly options like cell energy station use.
Regardless of any controversy, the preliminary response was heat. Ford handed 20,000 reservations – which require a refundable $100 deposit – in below half a day, the automaker introduced, and solely a few days after that it had greater than doubled that determine. 4 days later, the determine had risen to 70,000 and now, CEO Jim Farley has confirmed, Ford has handed the 100,000 reservation level.
Reservations, after all, aren’t the identical as finalized orders, although they’ve gained traction within the auto business in recent times in no small half because of Tesla. Elon Musk’s firm has made a routine of asserting upcoming fashions a number of years earlier than manufacturing is because of start, permitting would-be homeowners to safe a spot in step with a refundable deposit. The Tesla Cybertruck, the automaker’s EV pickup introduced in late 2019, has a number of hundred thousand reservations a minimum of, although manufacturing isn’t anticipated to start till later this yr and precise gross sales of the truck haven’t begun but.
Farley introduced the Lightning milestone in an interview with the New York Occasions, in addition to dropping some hints about what comes subsequent on Ford’s EV roadmap. Along with the electrical F-150 Lightning and Mustang Mach-E, Ford can be bringing an electrical model of its Transit van to market later within the yr.
Prone to be subsequent is an electrical Explorer SUV, Farley confirmed. To date, that’s the corporate’s hottest SUV within the US this yr, with over 108,000 bought as of Could 2021. Ford at the moment provides an Explorer Hybrid, from round $45,000, which pairs a 3.3-liter fuel engine with electrical motors and is able to towing as much as 5,000 kilos.
Past that, although, Ford is already seeking to extra electrification in its pickups. The automaker introduced the 2022 Maverick earlier this week, its smallest and most reasonably priced truck, and one which targets an viewers which could historically have appeared to crossovers or SUVs as an alternative. Along with a beginning worth of round $20k, the brand new Maverick encompasses a hybrid engine as normal and makes use of a big proportion of recycled or in any other case eco-friendly supplies, as Ford makes an attempt to upend assumptions that vehicles should be much less economical or environment friendly than sedans or different physique types.
Farley mentioned that he may envision an electrical Maverick, which might presumably be both a plug-in hybrid or all-electric quite than the common hybrid within the present model of the pickup. By 2030, Ford has mentioned, round 40-percent of its fashions ought to be electrical, because it makes an attempt to rebuild momentum within the EV section.