Backside line: Google shutting down first-party Stadia sport studios earlier this yr was a setback for the sport streaming service, and now a key govt who was the face of many interviews and accountable for getting customers enthusiastic about Stadia has left the corporate. Whereas a alternative for John Justice is but to be introduced, his departure is claimed to be a part of Google’s current inner reorg that has additionally affected the corporate’s Cloud, Search, Maps, and Advertisements companies.
Google’s turbulent Stadia launch meant that it had an uphill activity of convincing customers to get onboard the cloud gaming revolution. One and a half years later, uncertainty continues to encompass the service, following the closure of first-party Stadia sport studios and class-action lawsuits over deceptive/overpromised options.
The newest growth to gas hypothesis about Stadia’s future is the departure of VP and Head of Product, John Justice. Information of his exit was formally confirmed to 9to5Google with the next assertion: “We are able to affirm John is now not with Google and we want him nicely on his subsequent step.”
Whereas it does not bode nicely for Stadia to lose a key govt at this stage, a management change may be what’s wanted for Google to place up a greater struggle towards rivals comparable to Microsoft’s Xbox Cloud Gaming and Nvidia’s GeForce Now streaming.
It is also a bit early to say if Stadia is headed for the notorious Google Graveyard. The platform lastly gained a search operate (Google’s forte!) and sorting/grouping on Stadia for Internet in April, a mere 16 months after launch, to assist customers navigate round Stadia’s 170+ sport library, with extra stuff within the pipeline, together with an Exercise feed and Android net browser help.
Maybe extra reassuring than these options is Google’s plan so as to add over 100 video games in 2021, which simply may be sufficient to maintain essentially the most hardcore Stadia customers tied to the service.