One of the controversial issues Epic has performed with the Epic Video games Retailer entails signing exclusivity contracts with builders and publishers. These contracts make PC video games unique to the Epic Video games Retailer for a sure time frame, particularly holding them off Steam – the most well-liked PC gaming retailer round. There have been a number of notable Epic Video games Retailer exclusives because the retailer launched, however some of the notable was undoubtedly Borderlands 3.
Borderlands, in any case, is a well-liked franchise, so its six months of exclusivity on the Epic Video games Retailer didn’t sit nicely with a number of PC Avid gamers. Right now, due to the trial between Apple and Epic, we’re studying how a lot Epic paid to make Borderlands 3 an Epic Video games Retailer unique.
Paperwork related to the trial – as noticed and printed to Twitter by GameDiscoverCo founder Simon Carless – present that Epic Video games paid $146 million for its “absolutely loaded” Borderlands 3 deal. That features an $80 million minimal assure for the sport, together with an additional $15 million advertising dedication and $20 million in non-recoupable charges.
So, for Borderlands 3 alone, Epic paid $115 million, however the charges don’t cease there. Epic and 2K additionally hammered out a bundle dedication to associate with this Borderlands 3 deal, with Epic paying $11 million to deliver Borderlands: The Good-looking Assortment to the Epic Video games Retailer and an additional $20 million to deliver Civilization VI to the shop as nicely. In that very same doc, Epic says that it recouped all of its $80 million assured minimal charge within the first two weeks of gross sales, and that 53% of 1.56 million Borderlands 3 gamers within the first two weeks of availability had been new to the Epic Video games Retailer.
So, whereas that exclusivity deal appeared to make lots of people upset on the time it was introduced, evidently it was a superb deal for Epic Video games ultimately. Earlier immediately we additionally realized how a lot Epic paid for among the free video games it handed out within the early days of the Epic Video games Retailer, and between these offers and this Borderlands 3 contract, it’s clear that Epic is shelling out a ton of money to show the Epic Video games Retailer into successful.