Isuzu Ute Australia has edged out Toyota and Lexus on the Roy Morgan Buyer Satisfaction Awards, profitable not solely greatest automotive producer however greatest model total for 2020.
Isuzu Ute Australia had an total rating of 94.9 per cent, placing it above the likes of First Alternative Liquors (94.88 per cent), Toyota (94.0 per cent), Bunnings (91.1 per cent) and Aldi (91.0 per cent).
It additionally bested Lexus for the automotive producer of the 12 months title, with seven month-to-month wins for 2020 in opposition to 5 for the Japanese luxurious model clinching the win for Isuzu.
Lexus received greatest automotive producer in 2019.
“This not solely speaks volumes in regards to the reliability and sturdiness of Isuzu autos but additionally in regards to the assist staff that works day in and time out to make sure their drivers are glad with their proprietor expertise,” stated Roy Morgan CEO Michele Levine.
The market analysis agency’s ‘Better of the Greatest’ award goes to the corporate that achieved the best buyer satisfaction of all 40 winners in its annual awards, with the info primarily based on interviews with shoppers throughout Australia.
“Having simply celebrated 200,000 unit gross sales since our arrival in Australia in 2008, Isuzu UTE Australia is honoured to have acquired one other milestone complementing our continuous drive for excellence throughout the Australian market,” stated IUA managing director Hiroyasu Sato.
The D-Max was Australia’s fourth best-selling ute in Australia final 12 months, behind solely the Toyota HiLux, Ford Ranger and Mitsubishi Triton.
And regardless of its superior age, the MU-X was Australia’s third best-selling massive SUV behind solely the Toyota LandCruiser Prado and Kluger.
A redesigned MU-X is due right here in September 2021, primarily based on the brand new era of D-Max launched final 12 months and boasting a complete suite of lively security know-how for the primary time.
The Isuzu model has been on a steep upwards trajectory in Australia, increasing to 160 sellers nationwide regardless of providing solely two fashions.
In its first two full years on the Australian market, 2009 and 2010, IUA offered 3566 and 5114 autos.
Gross sales steadily grew, although the introduction of the MU-X in 2013 was an enormous shot within the arm. Within the MU-X’s first full 12 months of gross sales, IUA gross sales had leapt to 16,674.
By 2019, gross sales had elevated to 25,311 although Isuzu, like most manufacturers, took a success in lockdown-affected 2020 with 22,111 gross sales total.