Like champagne, roquefort and Kalamata olives, South Africa’s world-famous rooibos tea has been added to a European Union record of protected agricultural merchandise and foodstuffs, an trade official stated Wednesday.
The protected designation of origin (PDO) standing, assigned to the tea or “pink bush” late final month, means solely leaves cultivated in South Africa’s southeast Cederberg area could be offered as “rooibos” in EU international locations and a number of other others outdoors the bloc.
The PDO standing—meant to guard the identify and authenticity of distinctive geographically-linked merchandise—will permit producers to restrict competitors from a rising vary of non-genuine rooibos teas which have appeared amid rising demand for the caffeine free, antioxidant-rich brew.
“It offers us the power to market rooibos way more aggressively,” South African Rooibos Council director Nicie Vorster instructed AFP on Wednesday.
The appliance for a particular label was made a decade in the past and marks a significant “win” for the trade, he added.
South Africa produces a median of 15,000 tonnes of Rooibos per 12 months, based on the council, primarily within the Cederberg’s rocky mountain vary.
The reddish, needle-shaped leaves are brewed right into a candy earthy drink broadly well-liked amongst locals.
Rooibos leaves are additionally blended with different teas for fragrant infusions, fitted into espresso capsules to make “pink cappuccinos” and used as a base for magnificence merchandise.
Touted for its well being advantages, rooibos has gained worldwide reputation over the previous 20 years.
South Africa now exports round half its manufacturing in unfastened bulk to Japan, Germany, the Netherlands and the UK amongst others.
Vorster stated the Rooibos Council was now planning to method the World Commerce Group to increase the tea’s newly-found safety to the worldwide market.
The EU “win places us in a very good step to attain this,” he stated.
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© 2021 AFP
S.Africa’s rooibos tea joins champagne on EU safety record (2021, June 9)
retrieved 9 June 2021
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