Smartphone gross sales numbers within the fourth quarter of the yr 2020 appear like the highest manufacturers had been taking part in musical chairs. As Gartner reveals, All 5 of the highest manufacturers in smartphone gross sales worldwide modified locations year-over-year. Again in This fall 2019, Samsung was the chief, adopted by Apple, Huawei, Xiaomi, and OPPO. On the tail finish of 2020, Huawei fell to fifth place, and Apple moved to first, adopted by Samsung, Xiaomi, and OPPO in-between.
The numbers proven right here characterize smartphone gross sales to finish customers by vendor within the fourth quarter of the yr for each 2020 and 2019. It’s necessary to notice right here that some evaluation charts present shipments – that’s ever-so-slightly completely different from gross sales. An organization can ship as many telephones as they like, and promote zero – this chart tracks precise gross sales to prospects.
Apple’s again on prime, this most up-to-date quarter – however it’s solely the second-biggest grower within the pack. Apple’s development right here rallied 14.9% vs this similar quarter within the yr 2019. Probably the most large development got here from Xiaomi, which flew upward with a powerful 33.9% development year-over-year.
Whereas OPPO was third in development at 12.9% year-over-year, the drastic modifications in gross sales by the remainder of the businesses on the checklist pushed the corporate as much as stay simply behind Xiaomi, and a full spot larger on the checklist than it was final yr.
Along with the skyrocket in gross sales by Xiaomi, most of this modification was as a result of fall of Huawei. Probably due partially to COVID-19 and partially to authorized battles with america Authorities and fallout therein, Huawei’s smartphone gross sales to finish customers in This fall fell 41.1% from 2019 to 2020.
Apple’s numbers right here rose 14.9% whereas Samsung fell 11.8%, switching the 2 on the checklist of prime distributors worldwide. Apple’s command of the market in This fall 2020 hit 20.8%, forward of Samsung at 16.2%. It’s price noting that Samsung’s number one spot in This fall 2019 held simply 17.3%, simply forward of Apple at 17.1%.
After we’re market share on this quarter, the highest 5 swallowed ever-so-slightly extra of the full than this level final yr. All “others” had 35.8% of the market in This fall 2019, whereas This fall 2020 “others” held simply 33.9% of the market.