Spotify launches in 80 new markets throughout the Center East, Africa, and Latin America

Spotify as we speak introduced the discharge of its streaming service to 80 further markets over the approaching days. For the time being, Spotify presently helps 93 nations after having not too long ago simply launched in Korea. With the addition of as we speak’s 80, this takes the variety of markets Spotify helps to 173.

As for the markets that’ll be getting Spotify entry quickly, these embody nations throughout the Center East, Africa, and Latin America — bringing entry to over a billion potential clients. The rollout consists of Bangladesh, Cameroon, Kenya, Liberia, Mali, Mongolia, Nigeria, Pakistan, Sri Lanka, Zimbabwe, and lots of extra.

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Market entry has been one of many few issues that opponents like Apple Music and YouTube Premium held over Spotify. Each providers assist over 100 markets, together with lots of which Spotify is simply getting into as we speak. Spotify’s established model might assist overcome the lead these rival providers have already got, however it will be an uphill climb.

Alex Norström, Chief Freemium Enterprise Officer, Spotify stated on the firm’s South Korean launch:

We at all times wish to be the place the listeners and artists are, and South Korea is wealthy in each. This launch presents a large alternative for us to not solely additional our mission of bringing new and high quality content material to extra audiences, but additionally assist native Korean artists faucet into Spotify’s 320 million listeners worldwide. We hope to create extra alternatives for Korean artists throughout all genres to be found by listeners around the globe.

The identical sentiment doubtless holds true for the quite a few further markets the service now helps.

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