Automaker VW is ready to rebrand within the US, it seems, considerably bizarrely altering its title to “Voltswagen of America” because it accelerates its electrical automobile plans. The corporate has simply launched the primary of its EVs to be primarily based on the brand new MEB modular electrical platform, the structure it spent a number of years creating with a purpose to drive down prices, and maximize effectivity, for a brand new sequence of electrified automobiles, SUVs, vehicles, and extra.
It’s a shift that has, many would argue, been overdue. VW has had electrical autos earlier than, such because the e-Golf, however they’ve been pretty half-hearted compared to the efforts of different automakers. Extra critically, they’ve been primarily based on platforms designed first for inside combustion engines.
MEB, in distinction, is electric-only. It’s versatile sufficient to scale from compact city hatchbacks – just like the ID.3 launched in Europe final 12 months – by means of crossovers and SUVs, to extra uncommon fare such because the upcoming ID. Buzz electrical Microbus. VW lately launched the ID.4 electrical crossover within the US, although plans a major roadmap of recent EVs over the subsequent few years.
Now, it’s apparently rebranding to go along with that product upheaval. Based on a prematurely revealed press launch – since pulled, however noticed by CNBC – Volkswagen of America could be rebranding Voltswagen of America. The press launch was dated April 29, and whereas the automaker has declined to remark formally, a supply accustomed to the plans confirmed it isn’t an early April Fools joke or, certainly, any kind of joke in anyway.
As an alternative, it’s a “public declaration of the corporate’s future-forward funding in e-mobility” the press launch steered.
The title change will solely have an effect on US operations, with the better Volkswagen Group, headquartered in Germany, persevering with with its present branding. The American arm has affordable autonomy in the way it manages its enterprise. It was, for instance, the choice of Volkswagen of America execs to launch MEB within the US with the ID.4 first, skipping over the smaller and cheaper ID.3, on the idea that American drivers would gravitate extra towards a crossover than a hatchback.
It’s not the primary EV-inspired rebrand we’ve seen in latest months. Basic Motors introduced it was altering its brand to embrace its electrical future, transforming the design and font in reference to its Ultium battery-electric platform.
GM’s new brand, nevertheless, gained’t be added to the automobiles of its numerous manufacturers, however VW’s can be much more publicly seen. Fuel-powered autos will “protect parts of Volkswagen’s heritage” by retaining the darkish blue VW brand. Electrical fashions, nevertheless, may have Voltswagen badging, and use a lighter blue colour.
The hierarchy of the varied divisions of VW could be pretty advanced. Voltswagen of America can be an working unit of Volkswagen Group of America, itself a subsidiary of Volkswagen AG.
As choices go, that is prone to be a controversial one. VW has a popularity for being pretty wise within the business, even because it considers extra uncommon electrical fashions just like the ID. Buzz; for that motive alone, hypothesis at present following the untimely press launch nonetheless clung to the likelihood that this might be a prank of some type. As for whether or not “Voltswagen” is an effective title or not, that’s prone to be one thing shoppers themselves will resolve.