All indicators level to Volkswagen altering the title of its stateside operation to “Voltswagen of America,” in keeping with CNBC. Earlier at this time, the automaker prematurely revealed an incomplete press launch to its web site it deliberate to share on April twenty ninth. VW shortly took down the announcement, however not earlier than CNBC managed to get take a look at it.
A Volkswagen spokesperson declined to touch upon the discharge, however a supply “conversant in the corporate’s plans” instructed the community the doc was genuine. The discharge characterised the rebranding as a “public declaration of the corporate’s future-forward funding in e-mobility.” The change will reportedly see Volkswagen EVs characteristic a badge that bears the brand new Voltswagen branding and a lighter blue VW brand. Any gas-powered vehicles the corporate sells shifting ahead will characteristic solely the traditional VW emblem within the automaker’s signature darkish blue colour.
Conventional automakers have been all about EV-centric rebrandings in latest months. In January, GM redid its traditional brand to evoke “the clear skies of a zero-emissions future.” The brand new design can be a visible play on the corporate’s Ultium battery expertise. For Volkswagen, the change would come at a pivotal level in its historical past. The corporate plans to supply 300 EV fashions by 2030 and get to some extent the place a minimum of 60 p.c of the vehicles it sells in Europe are both hybrids or battery electrics.