Zee5 launches within the US to ship a giant dose of Bollywood to America

Indian streaming platform Zee5 is ready to enter the US market later this month on June 22. It’s launching a subscription-only service, and goals to draw a big share of 5.4 million South Asians dwelling within the nation.

The agency is pricing the service at $49.99 per yr as an introductory provide, and goals to vary it to $84 at an unspecified time. The launch value is near what another companies similar to Apple TV+ ($4.99 monthly) cost. However for those who and your loved ones are followers of south asian content material in numerous languages, it’s in all probability price it.

Zee Leisure Enterprises launched Zee5 in India in 2018 with content material in 12 languages. During the last couple of years, it has expanded to 197 international locations and has greater than 72 million customers. Notably, in different components of the world Zee5 adheres to a freemium mannequin.

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Archana Anand, Chief Enterprise Officer, ZEE5 World, advised TNW on a name that the streaming platform has over 130,000 hours of content material. She added that other than India, the corporate additionally sources content material from Bangladesh and Pakistan. Plus, it gives greater than 40 reside channels from the Zee community and different companions.